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Are you an avid reader and sometimes struggle to decide on which next book to read? Are you a lifelong learner yearning to engage in conversations with the best minds and authors reflected in the best books as decided by the Zambian audience?

Look no further, the Zambian Business Times – ZBT has partnered with notable bookstores in Zambia and this is our inaugural edition that we will be publishing known as the ‘ZBT Top 10 best selling books in Zambia’.  

This periodic publication of the top 10 will enable you to see which books are trending and which books you need to get. The list will also give you a variety of the best books to pick from for  your next read. 

In the works of Frederick Douglass “Once you learn to read, you will be forever free”. So, as ZBT, to play our role in increasing the levels of mental freedom in Zambia, we have secured promotional prices which our readers and subscribers will enjoy once they place an order for any of the listed books. 

The ZBT top 10 best selling books is compiled from data submitted by independent, credible and registered bookstores in Zambia and reflect titles in order of number and value of copies sold, perhaps a surest way to select value being placed on the publication from a Zambian perspective.

So, if you are interested in any of the books in the #ZBT Top 10 best selling books in Zambia and wish to get a copy at a promotional rate, simply email us via info@zambianbusinesstimes.com or call/what’s app +260 974 444 051. 

If you are a bookstore operating in Zambia and wish to participate in this national compilation of the ZBT top 10 best selling books, kindly call us on the same email and mobile phone contact numbers provided above. Below are the top 10.

No. 1  The state of Africa by Martin Meredith 

Africa is forever on our TV screens, but the bad-news stories (famine, genocide, corruption) massively outweigh the good . Ever since the process of decolonization began in the mid-1950s, and arguably before, the continent has appeared to be stuck in a process of irreversible decline. Constant war, improper use of natural resources and misappropriation of revenues and aid monies contribute to an impression of a continent beyond hope.

How did we get here? What, if anything, is to be done? Weaving together the key stories and characters of the last fifty years into a stunningly compelling and coherent narrative, Martin Meredith has produced the definitive history of how European ideas of how to organise 10,000 different ethnic groups has led to what Tony Blair described as the ‘scar on the conscience of the world’. Authoritative, provocative and consistently fascinating, this is a major book on one of the most important issues facing the West today. Email info@zambianbusinesstimes.com to get a copy at a promotional rate.

No. 2  Celebrating Zambia’s golden jubilee 

This book reveals Zambia’s development through chapters on politics, mining, education, agriculture and all regions of the country. It was designed to give Zambia a solid platform to promote understanding of this country and record achievements over the last 50 years. It is lavishly illustrated by outstanding photography and written by an award-winning author. It is the perfect gift for all those who would like to promote Zambia.

No. 3 The Challenge for Africa by Wangari Maathai

In this urgent yet optimistic new work, Nobel Peace Prize Winner Wangari Maathai provides a unique perspective on the fate of Africa. Informed by her three decades as an environmental activist and campaigner for democracy, The Challenge for Africa celebrates the enduring potential of the human spirit, and reminds us that change is always possible.

No. 4 Dinner with Mugabe by Heidi Holland

This penetrating, timely portrait of Robert Mugabe is the psycho-biography of a man whose once brilliant career has ruined Zimbabwe and cast shame on the African continent. Heidi Holland’s tireless investigation begins with her having dinner with Mugabe, the freedom fighter, and ends in a searching interview with Zimbabwe’s president more than 30 years later.
The author charts Mugabe’s gradual self-destruction, and uncovers some of the most respectable international players in the Zimbabwe tragedy. Probing the mystery of Africa’s loyalty to one of its worst dictators, Holland explores the contradictions that cloud the life of the man who had embodied a continent’s promise.

No. 5 It’s our time to eat by Michela Wrong 


This penetrating, timely portrait of Robert Mugabe is the psycho-biography of a man whose once brilliant career has ruined Zimbabwe and cast shame on the African continent. Heidi Holland’s tireless investigation begins with her having dinner with Mugabe, the freedom fighter, and ends in a searching interview with Zimbabwe’s president more than 30 years later. The author charts Mugabe’s gradual self-destruction, and uncovers some of the most respectable international players in the Zimbabwe tragedy. Probing the mystery of Africa’s loyalty to one of its worst dictators, Holland explores the contradictions that cloud the life of the man who had embodied a continent’s promise.

No. 6 No Longer at ease by Chinua Achebe

Obi Okonkwo is an idealistic young man who, thanks to the privileges of an education in Britain, has now returned to Nigeria for a job in the civil service. However in his new role he finds that the way of government seems to be backhanders and corruption. Obi manages to resist the bribes that are offered to him, but when he falls in love with an unsuitable girl – to the disapproval of his parents – he sinks further into emotional and financial turmoil. The lure of easy money becomes harder to refuse, and Obi becomes caught in a trap he cannot escape.

Showing a man lost in cultural limbo, and a Nigeria entering a new age of disillusionment, No Longer at Ease concludes Achebe’s remarkable trilogy charting three generations of an African community under the impact of colonialism, the first two volumes of which are Things Fall Apart and Arrow of God.

No. 7 Zambia – The first 50 years by Andrew Sardanis

On 24 October 1964, the Republic of Zambia was formed, replacing the territory which had formerly been known as Northern Rhodesia. Fifty years on, Andrew Sardanis provides a sympathetic but critical insider’s account of Zambia, from independence to the present. He paints a stark picture of Northern Rhodesia at decolonization and the problems of the incoming government, presented with an immense uphill task of rebuilding the infrastructure of government and administration – civil service, law, local government and economic development. As a friend and colleague of many of the most prominent names in post-independence Zambia – from the presidencies of founding leader Kenneth Kaunda to the incumbent Michael Sata – Sardanis uses his unique eyewitness experience to provide an inside view of a country in

No 8. Democratic reforms in Africa – edited by Muna Ndulo

Democratic reform in Africa has been slow, difficult, and at times painful. Nevertheless, sufficient time has passed for those interested in political and economic development to assess what progress, if any, Africa has made in addressing the need for the consolidation of democratic reform and the resolution of considerable developmental challenges. Economic aid and other forms of financial assistance are progressively conditioned on good governance.
Accordingly, African states in the New Partnership for African Development (NEPAD) have devised standards for economic and political governance. While the link between governance and development and poverty has been widely accepted, some key interrelationships between elements of the two sectors remain open to debate. Democratic Reform in Africa highlights the issues that cut across both the political and economic reform spectra and identifies obstacles to democratic reform. The book examines various institutions and their role in governance and poverty alleviation, and recognizes those who are involved in the process of both democratic reform and economic development.

No .9 Dark Star Safari by Paul Theroux

Travelling across bush and desert, down rivers and across lakes, and through country after country, Theroux visits some of the most beautiful landscapes on earth, and some of the most dangerous. It is a journey of discovery and of rediscovery — of the unknown and the unexpected, but also of people and places he knew as a young and optimistic teacher forty years before.

Safari in Swahili simply means “journey”, and this is the ultimate safari. It is Theroux in his element — a trip where chance encounter is everything, where departure and arrival times are an irrelevance, and where contentment can be found balancing on the top of a truck in the middle of nowhere.

 

 

No. 10 The old drift by Namwali Serpell

Namwali Serpell’s ground-shaking debut novel is an epic story of three generations of three Zambian families – one black, one brown and one white. Unfolding over 200 years, but set mainly in the twentieth century, one family begins in Italy, another in England and the third in Zambia.

The three families’ lives become entwined as each is plagued by a curse passed on down the generations. Hugely ambitious, each of the three ‘books’ that make up the novel – The Grandmothers, The Mothers, The Children – engages with a different genre of writing, satirizing the kind of language historically used to describe Africa, whilst celebrating the diversity and hybridity of African culture.

Playful, full of humor and utterly captivating in its storytelling – this is a colossal novel that you can live in. Sprawling out across time and space, it recalls One Hundred Years of Solitude by Gabriel García Márquez, animating a culture that cannot escape its colonial past, but which yearns for greatness.

 

Are you an avid reader and sometimes

The Zambian Government has been urged to this time around, take extra steps to ensure that a proper price based on proper assessments, with due care and skill is done before agreeing the final price for additional shares in Mopani Copper Mines.

This follows the announced strategy to increase ZCCM IH stake in Copper Mines. Both Glencore and ZCCM IH have confirmed talks that if successful, would lead to ZCCM IH increasing its stake in Mopani Copper Mines.

The government of Zambia has already taken over the management of Konkola Copper Mines – KCM from Vedanta after the later was consistently failing to pay both employees and contractors on time. This sounds as a rational alternative to the current governance process of the mining sector by having a reference benchmark mine, but care must be taken to ensure that this is not another trick where the country will end up losing billions of dollars.

The Center for Trade Policy and Development (CTPD) encourages government to tread carefully in its agenda to take over Mopani Copper Mine by first undertaking a proper due diligence  exercise to verify technical and financial facts on the ground.

Although Glencore plc (which is currently the main shareholder) has actively financed the sinking of a new shaft, the Government needs to ascertain that the reserves are of sufficient tonnage and quality to sustain operations when ZCCM-IH eventually takes over the mine .

However, it should be noted that the mining industry is loaded with information asymmetry. This essentially means mining companies have greater advantage over the information pertaining to their projects both at financial, technical and at operational level.

Secondly, government through the due  diligence process needs to undertake a financial and legal investigation to assess the property, the risk of the acquisition and ensure that it will not be inheriting liabilities. This could place ZCCM-IH in the precarious position of having to borrow funds through the state to dismantle the inherited arrears.

This will add further strain to the debt burden of country and ordinary Zambians will harshly feel the impact which comes from financial distress on an already strained economy. Government needs to appreciate the fact that mining is a high cost, capital intensive, high-risk business venture and therefore requires an appropriate mix of technical competencies and financial resources.

CTPD advises ZCCM-IH to participate actively in the mining operations of the entities in which it has a stake by providing finance to these mining companies in return for the dividends it receives. This will promote sharing of risk between ZCCM-IH and its partners and above all, it will strengthen its voice as far as board decisions are concerned at mining project level.

While the size of equity is important, it should be noted that the rights attached to the equity are crucial as these can be negotiable and strengthened through active participation in mining projects at financing and operational level.

The Zambian Government has been urged to

Mealie meal price hike may not be avoided as the Food Reserve Agency – FRA has only received less than half (K1 billion out of the required K2.2 billion) of the funding needed to buy and meet the set national target of storing upto 1 million tons of Maize. Maize is Zambia’s staple food and its market price is highly sensitive.

FRA may struggle to buy and meet the target set of 1 million tones for strategic national food reserves despite the fact that Zambia reported a bumper harvest of over 3.4 million tones of Maize production in the 2019/2020 Agro season.

FRA this year risks failure to meet the maize national reserve buying target as the market is awash with traders and millers buying maize at cash on delivery terms, leading to most farmers opting not to sell to FRA who are known to delay in settling payments.

So far, the agency disclosed that it had only managed to purchase a total of about 58,000 tons (1,160,507 by 50Kg bags) of white maize as of July 23th, 2020, from all the 10 provinces across the country, from a maize target of 1 million tons announced by government.

FRA Public Relations Coordinator John Chipandwe disclosed to the Zambian Business Times – ZBT in an exclusive interview that the Agency began purchasing crops in the last two weeks and that produce being purchased also include Paddy Rice, Soya Beans and White Maize for national strategic food reserves.

He said FRA has since managed to purchase the indicated quantities and remains optimistic that it will be able to procure the one million metric tons of white maize for national strategic food reserves that it was directed to buy by the Republican President.

Government recently released an initial amount of K1 billion to FRA for crop purchase and efforts to find out how much of this K1 billion has been paid out so far proved futile as the Agency could not confirm the exact amount by press time.

Meanwhile, Chipandwe said the Agency has been funded early for this year’s marketing season unlike in the previous years, hence farmers that supply their crops to the Agency this marketing season are being paid upon delivery of their crops and processing of their documents.

“We are optimistic that these measures and more will enable us to procure one million metric tonnes before the close of the marketing season. We are also receiving positive feedback from farmers since they are being paid upon delivery once they deliver their crops and this is why within a short space of time, we have managed to record the quantities as indicated above,” He added.

Agro analysts have however cautioned FRA to put in place proper storage measures especially that the target was increased from 500,000 tons the previous year to 1 million tones of maize in the current maize buying season.

No or Zero wastage of maize should be allowed this time around as history is replete with situations were storage shades are not adequate leading to pests or rain destroying the crop. FRA should ensure that non of that repeats itself.

Mealie meal price hike may not be

Newly appointed Minister of Water Development, Sanitation and Environment Protection Dr. Jonas Chanda has urged the Water Resources Management Authority – WARMA to strengthen its regulations and stiffen penalties on commercial entities and individuals that disregard the law by encroaching on water bodies.

This comes after WARMA Director General Eng. Kenneth Nyundu presented to the Minister, some challenges that the authority is facing which include diminishing of water resources due to encroachment of water bodies by commercial companies and individuals across the country.

Speaking when he paid a courtesy call on WARMA on August 5, 2020, Dr. Chanda said individuals found breaking the law should be punished as laws are meant to be enforced and implemented, hence failure to abide by the regulations calls for a punishment.

He said WARMA should also engage local authorities at high level in order to bring sanity in the sector adding that if there is need to strengthen and amend the laws, such recommendations should be made to the ministry without any further delay.

Dr. Chanda has since assured the Authority of government’s support at all levels and has commended WARMA for its continued hard work in the water sector. He urged the water authority to continue playing a critical role in managing water resources in the country.

“Am also glad to note that you have applied technology in the management of water by going digital, but am still emphasizing that the ministry will work together with you by engaging treasury to see how we can support that. However, if regulations and penalties are not adequate, there is need to move on very aggressively to protect water bodies,” He added.

WARMA Director General Eng. Kenneth Nyundu said the authority is now working with Departments of Water Resources Department – DWRD officers and has engaged Local Authorities to work together to curb encroachment of land in water sensitive areas.

Ha added that WARMA has also improved its technical skills and is working on ensuring that sensitization messages to the public on the need to follow the Authority’s procedure is made available online.

“Our current laws also provide for penalties, for instance drilling of boreholes without permit, one is fined with K30,000, while erecting a dam without authority goes as high as K150,000. Further the person or organization involved is required to demolish the structure, so the provisions in terms of the law are adequate,” He added.

Newly appointed Minister of Water Development, Sanitation

Minister of Mines and Minerals Development Richard Musukwa has disclosed that he has not given Mopani a go ahead to move their Forward Purchase Agreement (FPA) or simply the procurement functions to South Africa.

The Minister said procuring of contracts and supplies remains in Kitwe and Mufulira where Mopani operates. Its head offices remain in Kitwe and procurement will continue to be done within Zambia.

Glencore has been accused by the Association of Mine Suppliers and Contractors of deliberately terminating contracts for local companies and having initiated plans to relocate their procurement unit to South Africa.

In a statement made available to the Zambian Business Times – ZBT by the Mines Ministry Public Relations Officer Lucy Shawa, Musukwa said Government’s main focus now is to ensure Mopani remains viable following issues surrounding their indication of trying to put their mines under care and maintenance.

He added that he will not be distracted by people hoping to gain political Mileage. “I have not received any brown envelopes [bribes] from foreign nationals and my Permanent Secretary has not received any brown envelope from Charles Sakanya (Acting Mopani Chief Executive Officer)”.

Musukwa further said he has been advocating for contracts to be given to companies owned and controlled by indigenous Zambians and that Government will always stand with local Suppliers and Contractors. “We are doing everything possible to resolve the issues at Mopani in the interest of our people”, he added.

Accusations of bribery are serious and any allegations should be made with evidence or confirmation of events as it affects the perception of the affected Individual. Why is it that now that Mopani has a Zambian as Acting CEO, people are trying to taint his name with baseless and unbacked accusations?

Minister of Mines and Minerals Development Richard

Lusaka based prominent economist Yusuf Dodia has described the sacking of the Bank of Zambia Governor Dr. Denny Kalyalya as shocking.

Dodia, Speaking to the Zambian business times – ZBT in an exclusive interview stated that it is shocking to the country that the Governor of the Bank of Zambia has been removed with an “immediate effect” condition.

President Edgar Lungu had on Saturday 22 August 2020 termited the contract of the Governor of the Bank of Zambia Dr. Denny Kalyalya with immediate effect. President Lungu further announced the appointment of Deputy Secretary to cabinet – finance and economic development Christopher Mvunga as the new Bank of Zambia Governor subject to ratification by the national assembly.

President Lungu further announced that Ministry of National Development planning director for development planning, Dr. Mike Masiye has been appointed as deputy secretary to the cabinet- finance and economic development taking over from Christopher Mvunga.

Yusuf Dodia stated that Dr. Kalyalya has been a focused economist, banker and a very dedicated contributor to economics in this country. He has worked at the Bank of Zambia for many years and has been through many ranks to be able to understand the operations of the central bank.

Moreover, one would have thought that Dr. Kalyalya would have been in good place to be able to resolve the challenges we have with international debt that is around US$11.2 billion dollars and Zambia’s domestic debt that is around K80 billion.

We are going through difficulties with a runaway exchange rate where we are seeing our Kwacha continuing to weaken against the US dollar, with an escalating inflation rate in our country, which is around 17%. Zambia is also engaged in negotiations with IMF to get a financing packaging for for the country.

Dodia stated that it would be prudent to have a seasoned Governor of the Bank of Zambia to insure that we get through the difficulties in a smooth and strategic way. Nonetheless, jobs are not there to be held by one person for life, Dr. Kalyalya has served in that position for almost 6 years.

The coming in of Mvunga to take over as Governor of Bank of Zambia is something which will be a big burden on his shoulder, because his taking all these challenges.

Mvunga’s background working in the ministry of finance, at cabinet office and as a Banker with Standard Chartered is quiet useful in understanding the machinery of government and it remains to be seen how the Bank of Zambia fits into this whole arrangement of banking.

Moreover, it is going to be a difficult task. Dr. Kalyalya had a difficult job and Mvunga inherits this equally difficult job. We can only wish him well.

Dodia’s advice is that there are a lot of technocrats at the Bank of Zambia. It is one institution with adequate technical expertise. In addition, good leadership means the Governor should use his human resources to the best of their abilities to ensure that they are all saving the people of Zambia in the best way possible.

It is really a team building challenge that is required at the Bank of Zambia in order to ensure that this country goes through these difficult periods with as little negative impact as possible. We begin to build a positive future in the years to come.

The sacking of Dr. Kalyalya has raised suspicion that something may have triggered it. According to sources at Bank of Zambia, he was due to complete his send three year contract in the next few months but he has been sacked even with a few months remaining.

There is more than meets the eye. It was much easier to simply let the contract run out and not renew it than to terminate his contract with immediate effect. There is definitely a trigger somewhere.

Lusaka based prominent economist Yusuf Dodia has

Nitrogen Chemicals of Zambia – NCZ has announced the appointment of William Mwale as its new Chief Executive Officer – CEO.

The board of directors of NCZ announced the appointment of William Mwale as CEO on 27 August, 2020. In a statement availed to the Zambian Business Times – ZBT, Board Chairperson Dr. Chitundu Kasase, told Mwale to turn around NCZ as he has the requisite expertise and skills.

Dr. Kasase stated that prior to his appointment, Mwale worked as the interim NCZ CEO, on secondment from Indeni Petroleum Refinery Limited. The new CEO has more than 20 years of experience in processing plants having worked at Indeni Petroleum Refinery Limited, Water Engineering Limited and at Lafarge Zambia.

The board has urged Mwale to turn around the company into viable commercial enterprise by driving transformation from within, particularly in areas of cost reduction, innovation, market repositioning and internal restructuring.

Dr. Kasase assured Mwale that the board will render its full support to continued growth of the business and to ensuring that NCZ rebuilds its brand and strategically re-position itself as a premier fertilizer and chemical manufacture.

In addition, the board is confident, that with this appointment, the growth trajectory that NCZ has embarked on will be sustained.

NCZ has experienced challenges to source for financing to revamp and update its fertilizer and Chemical manufacturing plant and technology owing largely to unbridled competition from imports.

Zambia in October and November 2019 experience steep depreciation of the Kwacha following massive imports in both fertilizers and fuel. This scenario has prompted stakeholders to look at viable ways to stem forex outflows by re-energizing local fertilizer and biofuel production.

Concerned citizens have however warned that the current importers and transporters of fertilizers are working flat out to frustrate efforts to successfully increase local production.

Mwale has a daunting task to first secure financing to upgrade the NCZ manufacturing plant before he and the NCZ management team can look to challenge the lucrative import trading in fertilizers. It remains to be seen if Mwale will be able to make a difference.

Nitrogen Chemicals of Zambia - NCZ has

Finance Minister Dr. Bwalya N’gandu has been challenged to cancel all skewed colonial tax treaties, some of which were signed before independence and include the need for a programmed or periodic review of all double taxation agreements in place.

Zambia has been noted to be among the developing countries in Africa which have signed one way tax treaties with developed countries which have frequently led to massive revenue losses for the country from the exploitation of its massive God endowed mineral wealth and other resources.

The Zambian government confirmed that it had begun to review some of the Double Taxation Agreements – DTA’s with countries such as Netherland and Ireland. But a review conducted by the Zambian Business Times in conjunction with Action Aid has revealed that this is one of the major high risk high return areas that the country needs to attend to.

There are some countries in Europe and North America that should particularly be reviewed as they are being used as conduits for transfer pricing and profit repatriation. Zambia still has some agreements that date back to as far as 1959. There government has enough technocrats that can review all these agreements and ensure that only those that are in the collective interest of Zambia are retained.

ActionAid Zambia has since expressed disappointment at such unfair agreements which carve up taxing rights and impose more limitations on the taxing rights of developing countries than on the taxing rights of developed countries.

Sometimes we heap the blame on the Zambia Revenue Authority, but its the Ministry of Finance that issues and get tax policies ratified by the National Assembly. This review therefore should be done by the ministry of Finance and related bodies like Attorney Generals office.

And ActionAid Zambia Tax specialist Musonda Kabinga told the Zambian Business Times – ZBT in an exclusive interview that resources that Zambia is losing through poor tax treaties should instead be channeled to funding Zambia’s development agenda and for poverty reduction measures.

He said agreements which were signed before or soon after Zambia gained independence are based on outdated models hence the need to review and renegotiate outdated treaties to ensure Zambia’s right to tax is not unfairly constrained.

“In order to raise more investment for the government to deliver effective public services delivery, we recommend that government should review and redraft all outdated agreements signed before Zambia got independence and should ensure that any tax treaty entered into does not include MANDATORY BINDING ARBITRATION,” He said.

He added that DTA’s should also be negotiated transparently and ratified by parliament with draft versions available for public discussion prior to signing off.

The Zambian Government recently cancelled its Double Tax Agreement with Mauritius and ActionAid Zambia welcomed the move saying it provided for 0 Percent Withholding Tax (WHT) on technical fees paid for technical services and had lost the country millions of dollars in taxes.

As students of history, we can fully appreciate that colonial and protectorate status meant that the laws were crafted in favor of the colonial masters and their interests. How do we surely have these treaties still in place today?. We now need to balance the laws to allow the country to have a credible shot at national development which needs infrustrature drive to be re-energized.

Finance Minister Dr. Bwalya N’gandu has been

Zambia is known for its rich mineral resources, with copper as the most relied upon mineral. But the discovery of gold in Zambia has become a game changer for the country’s economy.

In a statement made available to Zambian Business Times – ZBT, Centre for Trade Policy and Development (CTPD) Senior Researcher Webby Banda has advised ZCCM-IH to align its gold trading practices to Organization for Economic Cooperation and Development (OECD).

“In as much as this is progressive, the Centre for Trade Policy and Development (CTPD) is urging ZCCM-IH to align its Gold trading practices to the Organization for Economic Cooperation and Development (OECD) due diligence guidelines on responsible mineral supply chains. The guidelines are simply guidance on how to undertake a supply chain due diligence of Gold potentially sourced from conflict-affected and high-risk areas.

The purpose of these guidelines will be to allow ZCCM-IH scrutinize the source of the Gold bought. This is to ensure that its buying process is not promoting human rights abuses and conflict in the supply chain of Gold potentially sourced from conflict-affected and high-risk areas”, he said.

Gold is easily transported and malleable. These properties make it easy for illegal dealers to melt and recast Gold with that which is mined domestically. This subsequently masks the origin of the illicit Gold. When this happens, Zambia will be seen as cumulatively perpetuating instability in high conflict countries from where this illicit Gold is sourced.

“According to the OECD guidelines, artisanal and small-scale Gold producers such as individuals, informal working groups or communities are not expected to carry out due diligence but they are encouraged to remain involved in due diligence efforts of their customers. They must be encouraged to formalize so they can carry out due diligence in the future”, he said.

Zambia has recently discovered notable gold deposits in North western, Central, eastern and parts of central provinces.

Zambia is known for its rich mineral

The Zambia Development Agency (ZDA) has disclosed to Zambian Business Times-ZBT through a statement that they have embarked on a process of rebranding in order to re-position themselves as a more recognizable brand.

The agency has a new tagline which is called *’Potential Made Possible’* which acknowledges the massive potential that the country has in terms of Natural resources, Human resources, exports in the region and being a regional trade Hub and envisages that all these attributes are certainly catalysts for accelerated economic growth and development.

Furthermore, the agency has stressed that through the new tagline further summarizes the aspirations of the Agency and helping the country realize the great potential.

‘Through the new tagline, the Agency further encapsulates the aspirations of the Agency and helping the people the people of Zambia and the country as a whole to realize this great potential.

It is expected that the tagline will appeal to a broader spectrum of our clients and can be relatable across all levels’.

Therefore, the role of the Agency is to identify potential and help our stakeholders realize their dreams, and helping the country achieve unlimited milestones due to the comparative and competitive advantage it has.

Meanwhile the Ministry of Commerce, Trade and Industry agency says that it is not moving away from the existing brand but just enhancing the familiarity of the brand to the various stakeholders and clients.

‘With the new brand, the Agency is poised to be differentiated as a unique brand which links private and public sector and reassures our clients that our aim is to actualize dreams, ideas and potential’.

It is also focused on building an esteemed brand whose association delivers value, stand the test of time, and position ZDA as the sole implementing agency of trade and investment.

The re-branding of the Agency was necessitated the need for repositioning in line with the Institutional strategic plan in the he alignment with the 7th National Development Plan.

The Zambia Development Agency (ZDA) has disclosed