Club shirts are more than just clothes but a symbol of pride and honor; unlike prominent leagues across Africa, most Zambian Premier Clubs barely sell their shirts. Despite the overwhelming number of fans that filled the stadiums during match day, in comparison with revenue generated from shirt sales, the gap is widely visible. Is this a lack of loyalty to the ZPL or just a class of below-par marketing? Or perhaps it’s the high price of the shirt? Amidst the struggle, there are a few clubs that have made headway in the business, clubs like Red Arrows. Power Dynamos, Nkana,...
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