Just Fresh Foods Farms – JFFF has launched the first ever Online Agro Market worth K1, million aimed at providing farmers and consumers an opportunity to trade through the internet.
The platform is meant to compliment the already existing traditional physical markets in delivering fresh farm products with an added advantage of delivering the goods at designated locations for easy access by consumers countrywide.
Speaking during the launch of the Online Agro Market in Lusaka On August 23, 2019, Just Fresh Foods Farm Founder Executive Director Chuula Twaambo explained that the platform will also facilitate a consistent and steady supply of farm produce to the consumers through a network of the Zambian farmers.
Twaambo said the online market will endeavor to connect the Zambian farmers to the global community of consumers adding that it will further provide various benefits to both the local farmers and the wider network of consumers.
“The benefit of this platform will trickle down to the a consumer in that, farm produce will be delivered to their door step or their close location. The platform will save consumers the time and stress in sourcing for farm produce and it will also eliminate the risk of theft through cashless transactions as the platform provides a safe and secure payment system for purchase,” he said.
And Ministry of Commerce Chief Economist Margret Chikuba has commended Just Fresh Food Farms for the initiative which she said will provide an opportunity for farmers and agribusiness individuals to trade online.
She said with the advancement of technology, it is necessary for the agriculture sector to enter into e-commerce market to enhance market access and competitiveness. The Ministry is hopeful that the Online market will contribute to the growth of the agricultural sector through empowerment of agric- entrepreneurs, create jobs and promote the formalization of businesses for those wishing to be registered members.
“This kind of transaction secures the farmers as their produce is assured of ready purchase even before it has left their farm. This secured purchase culminates in to future predictions of crop yield returns,” She said
