The Zambia Development Agency (ZDA) has disclosed to Zambian Business Times-ZBT through a statement that they have embarked on a process of rebranding in order to re-position themselves as a more recognizable brand.
The agency has a new tagline which is called *’Potential Made Possible’* which acknowledges the massive potential that the country has in terms of Natural resources, Human resources, exports in the region and being a regional trade Hub and envisages that all these attributes are certainly catalysts for accelerated economic growth and development.
Furthermore, the agency has stressed that through the new tagline further summarizes the aspirations of the Agency and helping the country realize the great potential.
‘Through the new tagline, the Agency further encapsulates the aspirations of the Agency and helping the people the people of Zambia and the country as a whole to realize this great potential.
It is expected that the tagline will appeal to a broader spectrum of our clients and can be relatable across all levels’.
Therefore, the role of the Agency is to identify potential and help our stakeholders realize their dreams, and helping the country achieve unlimited milestones due to the comparative and competitive advantage it has.
Meanwhile the Ministry of Commerce, Trade and Industry agency says that it is not moving away from the existing brand but just enhancing the familiarity of the brand to the various stakeholders and clients.
‘With the new brand, the Agency is poised to be differentiated as a unique brand which links private and public sector and reassures our clients that our aim is to actualize dreams, ideas and potential’.
It is also focused on building an esteemed brand whose association delivers value, stand the test of time, and position ZDA as the sole implementing agency of trade and investment.
The re-branding of the Agency was necessitated the need for repositioning in line with the Institutional strategic plan in the he alignment with the 7th National Development Plan.
