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Saturday / May 4.
HomeTechZB adopts e-commerce to drive sales

ZB adopts e-commerce to drive sales

World’s largest brewer AB Imbev local unit, Zambian Breweries – ZB has launched a deliverly service that its customers can use to get their ordered products delivered to their doorsteps or business premises.

The brewer in adapting to the COVID-19 challenges has adopted the use of digital technology and e-commerce to streamline its delivery service. The addition of this delivery channel is expected to positively contribute to growth in overall sales volumes.

ZB had recently announced that they have partnered with AfriDelivery and Tigmoo to deliver beer and other alcoholic beverages to their customers who can now make orders and get deliverly within the comfort of their homes or offices.

In an emailed statement to Zambian Business Times-ZBT, ZB Country Head of Marketing, Sibajene Munkombwe stated that “if one wants to make an order to have their alcohol/ beer delivered to them, they need to go to the website homepages of the delivery service providers (AfriDelivery and Tigmoo), search for Zambia Breweries on Tigmoo and for Liquor wholesalers and retailers on AfriDelivery”

He add that customers can choose their preferred beer to the cart, Confirm all their product details, add their delivery address, confirm their order and Select payment method and finally, confirm pay for their order”, he said.

Furthermore, Munkombwe says that if one is stuck, they can always call the delivery service providers on their provided numbers as they are always there to assist the customers. The delivery fee is dependent on someone’s location.

“You would need to call the AfriDelivery or Tigmoo contact numbers and operators from the currently the two service delivery providers. You can also call to confirm your order. We are using our corporate and brand owned platforms to raise awareness about our B2B and B2C e-commerce”, he said.

The Covid 19 pandemic has led to severe economic challenges. Zambia has since 1998 recorded the first recession or contraction of the economy which has dampened demand and led to some businesses folding. However, most businesses that have survived are working to leverage the silver lining behind the dark clouds of covid 19.