Zambia’s beauty industry is on a steady growth trajectory, driven by rising consumer awareness, digital innovation and increasing demand for professional beauty products and services. However, industry players say the sector’s long-term success will depend on the establishment of a dedicated regulatory framework to improve standards, professionalism and consumer confidence. Speaking in an exclusive interview with the Zambian Business Times (ZBT), Sho’dol Cosmetics founder and experienced makeup artist Emma Mudolo Shoshani said while the industry presents enormous opportunities for entrepreneurs and investors, the absence of a regulatory and licensing body remains one of the biggest obstacles to its sustainable growth....
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