Southern Cross Motors Ltd has disclosed that it has invested over USD15 million in the automotive industry for all its 3 facilities in Zambia and that the company is looking forward to growing its market share of the Zambia automotive market.
The Company has also launched its new Haval Motor Vehicle Brand on the Zambian market meant to respond in addressing to the needs and aspirations of a modern day driving community.
Speaking at the launch of the new brand in Lusaka on October 16, 2019, Southern Cross General Manger Anthony Voorhourt said the company focuses on acquiring top talent in the automotive industry and it is working to create world class manufacturing and highest quality of vehicles with Zero defects.
He said the company has invested heavily in research and that the newly introduced brand on the Zambian market provides high value proposition to its customers, packed with luxury feels and high technical features which are seldom found in any directly competing products.
“Haval has also put safety as a priority in its development and production efforts with all its models achieving highest safety ratings among world leading vehicles safety bodies. The car is also generously equipped with all technologies that assist drivers to operate them safely,” he said.
Anthony added that despite the current challenges in the Zambian economy, the company will go out of its way to ensure customers receive the best attention, services as well as support while they own the product.
He said the general performance and revenues in the automotive industry has declined by 35% from the previous year due to the current challenges facing the Zambian economy hence hopeful that going forward things will turn around by end of the year.
Southern Cross Motor Vehicle is also looking forward to open new facilities in the country particularly in Solwezi of North Western Province. Haval a subsidiary of Great Wall Motors – GWM of China, it is specialized in manufacturing SUVs and are market leaders in the pick-up and SUV categories commanding market shares of over 10 and 33% from among the six vehicles manufactures in China.
