For a 30-year-old Erick Phiri, a simple bottle of Coca-Cola has transformed his life and propelled his business dreams forward.
Erick, a father of one from Solwezi, the capital of the North-Western Province, invested in a 300ml glass bottle of Coca-Cola one ordinary day, never imagining that this small act would win him K20,000 through Coca-Cola Beverages Zambia’s ‘Wina Kapendelo Ka Coke’ promotion.
“I was in shock when I received the call that I had won K20,000,” Erick recalled. “I thought about all the things I could now achieve with this prize, and the first thing that came to mind was my business.”
As a dedicated businessman, Erick already operated a mobile money booth in Solwezi, but like many entrepreneurs, he was dreaming bigger.
Thanks to his Coca-Cola win, he’s turned that dream into reality by opening a second mobile money booth, expanding his reach and customer base. The prize also allowed him to invest in his rice-selling business, further diversifying his income.
“This promotion has changed everything for me,” Erick said with gratitude. “It came at the perfect time. I’ve grown my business, increased my income, and provided more for my family.
Coca-Cola is making a difference for people like me, helping us take that next step forward.”
Faith Nehanda, Senior Franchise Marketing Manager at Coca-Cola Beverages Zambia, is proud of the promotion’s impact.
“Coca-Cola has always been about refreshing people’s lives, but with the ‘Wina Kapendelo Ka Coke’ promotion, we’re going beyond refreshment—helping empower local entrepreneurs like Erick to reach new heights. It’s gratifying to see how a simple purchase of a Coca-Cola can spark such positive change.”
Erick’s story is a shining example of how one win can transform the future of a small business owner. Thanks to Coca-Cola’s support, his entrepreneurial journey has taken a major leap, turning a casual purchase into a significant business opportunity.
Encouraging others to follow in his footsteps, Erick urges fellow Zambians to participate in the promotion: “If you’re buying Coca-Cola, Fanta, or Sprite, you never know – you could be the next winner. It’s worth trying and could change your life like mine.”
Coca-Cola’s ‘Wina Kapendelo Ka Coke’ promotion, which runs until 30 November 2024, has brought joy to winners like Erick across the country. It offers them cash prizes and opportunities to invest in their dreams and build better lives.
As Erick’s success story shows, Coca-Cola Beverages Zambia is refreshing its consumers and empowering local entrepreneurs to thrive.
