The anticipation for the main event of the PRURide professional road bicycle racing stage race sponsored by Prudential, reached new heights as Prudential Zambia held a community activation race to build up for the major event scheduled for Saturday 31st August 2024.
On August 25, 2024, people from all walks of life, including kids, veterans, and women among many others expressed their maximum support for the incoming community activation race, showcasing an overwhelming interest in cycling.
Prudential Life Assurance Zambia, Chief Executive Officer – CEO, Kachiza Kwenda, who was also part of the cyclists to fully support this initiative, emphasized the twofold objective of the PruRide event – bringing communities together and raising awareness about cycling and road safety.
Speaking in an exclusive interview with the Zambian Business Times – ZBT, Kwenda highlighted the significance of the event in promoting fitness and an active lifestyle while demonstrating Prudential’s commitment to impacting communities in a sustainable manner.
Kwenda urged people from all walks of life to participate in the main event scheduled for August 31, 2024, which promises to feature a diverse range of racers, including elite riders, children, veterans, and mountain bike enthusiasts among others.
“One reason we are very happy to be associated with this is that as we put
in sponsorship, we are encouraging people to have an active lifestyle, and i
think in the past people have associated bike riding with either poverty or
anything but it’s the most efficient way to get around as it is good for human beings and their health.”
“This event helps us to come through for the communities that we work in as we believe in impacting sustainably the communities that we operate in and so this is just a demonstration of what we intend to do in many different areas across the country.” Remarked Kwenda.
He further encouraged people to look for healthy and holistic ways for them to pass their time adding that Prudential was very proud to be associated with such activities.
Appreciating the tremendous turnout at the build-up event held at Lusaka’s Cairo road, Kanyifwa Nyirongo, Managing Director of Prudential Pensions Management Zambia, who was also part of the event among many other officials from Prudential Zambia and Cycling Association of Zambia, expressed sincere gratitude for the great turnout and underscored the event’s focus on community engagement and promoting good health.
He added that Prudential Zambia intends to extend such events to other provinces like the Copperbelt and North Western province, emphasizing that PruRide is not just for Lusaka but for everyone to enjoy good health.
With the main event slated to begin from Thabo Mbeki-Ngwenya road and traverse through Kamloops road and the Great East road, Nyirongo encouraged individuals to register through various media channels and join in for a day of fun and good health. “So there will be some that will be doing 10 laps, 8 laps, and 6 laps so lots
of things that will be happening there so please come forward.”
The Prudential PRURide promises to bring communities together and promote a healthy and active lifestyle across all regions of Zambia.
The PruRide professional road bicycle racing is a community-based cycling sponsored by Prudential in Collaboration with the Cycling Association of Zambia.
