Prudential Zambia unveils K600,000 sponsorship for its 6th PRURide Lusaka cycle race
Prudential Zambia has unveiled a K600, 000 (over half a million Kwacha) sponsorship for its 6th edition of the PRURide Lusaka 2025 Cycle Race scheduled to take place on Saturday, 1st November 2025.
PRURide Lusaka is an urban cycle race that attracts a diverse wide range of elite, recreational and development riders.
Speaking at the official hand of of the Dammy check held at the Prudential offices in Lusaka and attended by the Zambian Business Times-ZBT, Prudential Life Assurance Zambia -PLAZ Chief Executive Officer (CEO), Kachiza Kwenda, said Prudential is proud to be at the helm of a sporting initiative that has grown significantly since its inception in 2019.
“Since we launched PRURide Lusaka, we have hosted over 3,000 cyclists. It is a proud moment for Team Prudential to keep this event alive and continue to bring people together around health, wellness, and sustainability,” he said.
He noted that this year’s race will be staged in the State Lodge area, accommodating elite, recreational, and developmental riders, including participants from Zimbabwe, Namibia, and Ghana.
“This large-scale race is about more than cycling. It is about raising awareness of road safety, promoting fitness, and strengthening community engagement,” Kwenda added.
The K600, 000 cheque handover ceremony was held at Prudential’s Nambala office in Lusaka, where Prudential Life Assurance Zambia -PLAZ Chief Executive Officer (CEO), Kachiza Kwenda , and Prudential Pensions Management Zambia – PPMZ CEO, Kanyifwa Nyirongo, presented it yo th3 Cycling Association of Zambia (CAZ) President, Andrew Chibuye. The package includes K250,000 for cycling kits and K350,000 to ensure the successful staging of the event.
Prudential Pensions Management Zambia – PPMZ CEO, Kanyifwa Nyirongo, represented by Nkosinathi Lungu, PPMZ Chief Technician officer, said the race remains free of charge, a move aimed at encouraging wider participation in the sport.
“We are reinforcing our dedication to advancing both recreational and professional cycling in Zambia. Through this initiative, we aim to inspire more Zambians to embrace cycling as a lifestyle and support safer roads for all,” she said.
Meanwhile, Cycling Association of Zambia- CAZ President Andrew Chibuye expressed gratitude for Prudential’s continued support, describing the company as one of the longest-standing partners of the sport.
“This year’s event will be bigger than before. We anticipate over 300 participants, with inclusive categories for men, women, children, and differently-abled athletes,” he said.
Responding to a Zambian Business Times-ZBT, inquiry on the economic impact of this event, Chibuye noted that the event contributes to the economy in a micro way.
“For us to cater for about 300 participants, we will require close to 400 people to support logistics such as traffic control and volunteer work. Many of them will in turn receive some form of remuneration, which contributes positively to the local economy,” Chibuye said.
He added that participation in the event is open to everyone, stressing that the only requirements are the “willingness and ability to ride”.
To build momentum, he also revealed that an activation race will be staged on Lusaka’s Cairo Road, with the date to be announced.
Since its inception, PRURide Lusaka has established itself as the capital’s largest urban cycle race, passing through well-known suburban areas. It has become a highlight on the sporting calendar, with Prudential and the Prudence Foundation using the platform to promote road safety, wellness, and healthy lifestyles.
