Prudential Life Assurance Zambia has revealed the company’s new brand campaign for 2023 which is meant to reinforce Prudential’s position as the life and health insurer of choice in Zambia, through a brand and marketing campaign called, “Made for Every Family” an extension of last year’s ‘We DO’ campaign.
Prudential plc is an Asia led portfolio of businesses that provides health insurance, asset management and financial security.
Prudential exist to help its customers deal with their biggest financial concerns and to plan for their future with confidence through long-term savings and protection solutions such as health and life insurance, and retirement benefits. Prudential has over 17 million customers worldwide and has operations in Asia and Africa.
Speaking at an event held in Lusaka and attended by the Zambian Business Times – ZBT, Chief Executive Officer, Kachiza Kwenda said, the campaign espouses the organisation’s commitment to a positive, innovative, and action-oriented attitude that is all encompassing.
“At the core of what WE DO is Family. We are committed to making a positive impact on our customers, our employees, and ultimately the Families that make up the communities we live and operate in, by delivering the best financial protection and health solutions to people.” Kwenda said.
“This year we are Celebrating Life, 175 years of service; to the families and communities we’re helping, the progress we’re making and the innovations we’re pursuing.” He noted.
He expressed that through this campaign, Prudential aims to reinforce its embodiment of Family- its diversity, providing protection to everyone in a way that is tailor-made for specific needs, not leaving anyone out, coupled with our forever promise and the ability to deliver.
Deliver better service and innovation to support the long-term goals of our customers.” The surprise twist of the evening was the announcement of the 175 Anniversary Competition by Kwenda, who further expressed the need to give back to our clients “we must give thanks to the people who have made our exponential growth happen. All clients that have their premiums paid up to date will be automatically entered into an online verified system draw and winners chosen at random.”
The competition allows existing clients of Prudential Life Assurance Zambia to take part in one of 6 Trolley dash draws or to win a voucher from Shoprite.
CEO Kachiza Kwenda went on to conduct a ribbon cutting ceremony and live draw for the first trolley dash winner at the glitzy cocktail event.
The “Made for Every family” campaign and 175 Anniversary Trolley Dash Competition will roll out across Zambia and will come to life through several elements, including: Television commercials and Live Draws, campaign Imagery, a refreshed and reinforced visual identity and an inclusive digital experience with social media draws for the vouchers.
The creative campaign is anchored in the fundamentals of the prudential brand – the Family aspect – protecting and providing for the ones we love.
More details on the giveaway draw can be found on the Prudential Facebook, Twitter and Instagram pages.
Prudential is listed on stock exchanges in Hong Kong, Singapore, United Kingdom and New York. In Zambia, Prudential Life Assurance is part of the fast-growing life assurance industry with more than 120,000 clients and has presence in 9 of the 10 provinces, across the country, with plans to continue expanding.
“We add value through our high-quality solutions, focus on economic growth, and care for the communities in which we operate. Prudential Pensions Management Zambia Limited (PPMZ), part of prudential plc, is a pensions and asset manager offering innovative investment solutions to meet the financial needs of clients in Zambia.”
“Our pension’s administration and investment teams’ deep understanding of the Zambian market, paired with our global expertise, is our key differentiator and we manage a total of over K2 Billion across equity, fixed income, and property on behalf of our clients.”
