My Airtel app, an app launched by Zambia’s leading telco, Airtel’s has received overwhelming response, with over 500,000 (500k) downloads.
Speaking in an exclusive zoom interview with Zambian Business Times- ZBT, Airtel Zambia Marketing Director Hussam Baday says Airtel’s innovation of introducing an app that houses all the essential services that the telecommunication company offers has received very good response from the market.
Baday told ZBT that “part of Airtels strategy is digitization of the customer behavior and that’s why we created this Airtel App. That’s why this Airtel app is kind of one stop shop where you have Airtel money and you have all the offerings and services in one app. That I think you can’t find it anywhere. You can do Airtel Money transactions and do activities like buying minutes and data, I think that’s the first time it’s been done in Zambia”.
Furthermore, he stated that the app is doing exceptionally well in the market as it has had an impressive number of downloads in the first few months of its introduction or customer launch.
“We have seen so many downloads on this Airtel App. I can tell you that there has been more than 500,000 downloads on this app in only 3 to 4 months. This is more than half a million downloads”. Baday says the main reason the app has been downloaded by more than half a million Zambians is because of the exceptional customer experience.
The app has all the key Airtel services on one platform. So if you go and navigate the app itself, you can be able to subscribe to all the different types of bundles, ikali, Soche, airtime, and you can do all the Airtel money transactions.
He stated that the other benefit is that it is very easy to navigate. You don’t have to remember the number that you want to send to; just have the contact, the contact will be integrated into the app. You just go and select the contact that you are sending to and send.
