With the raising number of COVID-19 cases in the country, companies are finding innovative ways to spread the awareness of waring a face mask to the general public. MTN Zambia is one of the companies leading the way.
In a press briefing attended by Zambian Business Times- ZBT MTN has on 31 August, 2020 launched their new campaign dubbed #WearItForMe . MTN Zambia Chief Executive Officer – CEO, Bart Hofker said that MTN has added a motherly touch in their campaign to further drive the message.
“We have included a mother figure in our campaign to reinforce the company’s message as our mothers play a big role when growing up”, he said. #WearItForMe is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN’s umbrella iniative which provides much- needed support during times of societal need.
Furthermore, MTN says as Africa and Middle East markets continue to work under the “new normal” which is caused by the pandemic, waring of a face mask continues to be one of the most effective way of slowing the spread of the virus. However, many people refuse to wear them, waer them incoreectly or fell it is not important to wear them.
The campaign will build the work already carried under Y’ello Hope to brighten lives and limit the impact of the pandemic. During this time, MTN has prioritized looking after its people, customers and communities while focusing on efficiencies to help navigate the pandemic and its effects.
