Zambia’s most loved beer, Mosi Premium Lager, introduces a brand-new innovation – Mosi Light – to keep the vibes going even longer. This new, easy drinking and ultra-refreshing beer is brewed with the finest quality ingredients, no added sugar and is less bitter. A “feel good” beer that quenches but keeps you wanting more. With all the freshness of an easy drinking and great tasting beer – what more can you want?
The fun and energetic brand was launched in style surrounded by DJs, influencers and media personalities who all gathered to have their first taste of the laka vibes that Mosi Light has to offer. The successful launch event held by Zambian Breweries sure kept the good times going. “Zambian Breweries Country Head of Marketing, Ms Thelma Kaonga said “We are delighted to introduce yet another quality beer to the market, an interesting twist to the Mosi Premium Lager beer, the Mosi Light is served in a 330ml returnable bottle and caters to our consumers who prefer an easy-drinking beer for the easy-going times”. Zambian Breweries has unwaveringly served fans of Mosi Premium Lager with trendy and innovative additions to the national and much-loved beer.”
According to a statement made available to the Zambian Business Times, the introduction of Mosi Light comes at a timely moment when the country is in high anticipation of the biggest music festival in Zambia; the Mosi Day of Thunder (DOT). The music festival brings together fans of Mosi in an exciting day of music in Livingstone; the tourist capital of Zambia. The city of Livingstone is home to the thunderous Mosi-O-Tunya Falls, where the Mosi DOT festival is held in the largest gathering of Mosi fans featuring performances by local talent. With the offering of Mosi Light, festival attendants now have the option of a lighter beer that will keep their fun and experience going for much longer.
Further details of Mosi Light can be found on Mosi Premium Lager social media pages via hashtag #MosiLight and #KeepVibesLaka.
