Prima Verde (PV) Farms is turning beetroot from an ordinary vegetable into a growing agribusiness, with the Kafue-based enterprise recording profits of about K200, 000 at its highest level. Speaking in an interview with Zambian Business Times – ZBT, PV farms Chief Executive Officer, Linda Shachinda noted that the business started in 2024 on just 2 acres of a four-acre farm before expanding after the company acquired a 39-acre farm, where up to 10 acres are now dedicated to beetroot production. She said beetroot initially entered her life through personal consumption during pregnancy, but experimenting with different ways of processing...
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