The world’s number three scotch whisky, Grants, has announced a global brand refresh which includes a striking new packaging with a renaming of its signature blend.
Aged in three distinct woods for a smoother taste, the triple wood whiskey is the biggest change the brand made in twenty years hence it comes as no surprise that Zambia has received the news with great excitement.
In a statement made available to the Zambian Business Time – ZBT Grant’s Global Brand Ambassador Daniel Dyer is on a three-day visit in Zambia to promote the new Triple Wood campaign and meet key players in the hospitality and entertainment industry to share the unique elements of the newly revealed Grants Trip Wood Whisky.
“The Triple Wood Whisky is a new way of communicating the superiority of the liquid through our whisky making process for a smooth, rich and mellow taste. Grants believed that great things happen when working together and it is through this power of collaboration and shared passion that Triple Wood is made,” he said.
The Grants Triple Wood Whisky was globally launched in 2018 after which their Ambassador continued to tour the World sharing the news in networking interactions with consumers where he has been mentioned to have shared his kills and wealth of experience as a whisky connoisseur.
Meanwhile, according to the illicit alcohol trade research findings presented in the Euromonito report of 2018, Zambia has stood out first at 9.84% with the highest per capital consumption of alcohol in the region followed by South Africa.
