FNB has launched the Helping Everywoman Rise-H.E.R initiative, which will help address some of the challenges that women face in accessing financial products.
Speaking during the launch of the H.E.R initiative which was held at Sarovar Hotel, FNB Chief Executive Officer Bydon Longwe said the need to launch this initiative was also motivated by the central bank’s statistics a few years ago, which showed that it was difficult for women to access banking services.
Longwe has encouraged customers to go cashless and transact on the digital platform and encouraged women that will uptake the new product to take advantage of the FNB application, which provides the necessary information.
And Labour Minister Brenda Tambatamba who represented government said the launch of the initiative acknowledges that women can contribute to growth not only by building businesses but also by better managing their financial resources.
Tambatamba said financial inclusion is more than just reducing the gender gap but it is about empowering women to increase their financial autonomy, bargaining power and self-esteem while reducing their exposure to risks.
