The prices of day old chicks which is a key determinant in the final prices of poultry meat products has dropped by about 30%. According to a targeted survey at top national chick producers conducted by the Zambian Business Times – ZBT, the price drop is ranging from about 20 to about 30%.
A ZBT survey has revealed that the price of day old chicks has gone down due to a steep reduction in demand on the local market as well as continued suspension of the issuance of export permits for the birds.
The drop in demand has also been attributed to reduced wallet share or spending power from increased fuel prices, as wages and earnings remain relatively flat. The increased spend on fuel and increased transport fares has contributed to dampening demand.
One of the large scale suppliers of day old chicks, Zamhatch – a Zambeef subsidiary is currently running a sales promotion, which has seen the price of day old chicks slushed by 27% from K16.5 to K12 per bird. Another notable reduction has been posted by Quantum Foods who have slushed the price of day old chicks and is currently selling a bird at K14.5 from the previous K16.
Another notable breeder – Ross Breeders also cut the price. And a deeper check by ZBT has revealed that a number of breeders have opted to launch sales promotions as opposed to outright dropping of prices to remain competitive.
Francis Mwila, a sales coordinator at Ross Breeders has told ZBT that the company is currently running a sales promotion and is selling the day old chicks at K14, which is a reduction of K2 from the previous K16.
When asked what had induced the price cuts and sales promotions which are now almost industry wide, Mwila explained that the reduced prices can be attributed to the reduced demand for day old chicks on the market which is expected after the festive season.
Mwila said the reduction in demand is affecting the business because production has gone down and the hatcheries have to reduce on their capacities to avoid over-production.
He further explained that the demand for day old chicks reduces during the rainy season because some farmers focus on crop farming and other rain dependent farming activities, adding that the demand is usually very high during the Christmas and new year period. Moreover, most of the farmers tend to focus on rearing chickens for the purpose of selling them during the festive season.
“People keep a lot of chickens because of Christmas and new year, so all those who were keeping for festive fall out. We have a number of farmers that will come in to raise broilers because they are targeting the festive period and after that they drop out”, he said.
It however remains to be seen if the final prices of poultry products will also drop as these cost savings are ideally expected to be passed on to final consumers. The reduced cost of production however risks not being passed on as producers and poultry farmers adjust their energy and transport costs.
