Coca-Cola Beverages Zambia (CCBZ) has unveiled an exciting promotion, “Wina na Kapendelo ka Coke,” promising Zambians the chance to win weekly cash prizes from September 1 to November 30. This promotion offers Coca-Cola consumers the opportunity to win cash prizes ranging from K10 to K25,000 each week.
To enter the promotion, consumers can purchase Coca-Cola, Fanta, or Sprite in 300ml returnable glass bottles, and check under the yellow metal crown (Akapendelo) for a unique code and by dialing *38424# for free and following the prompts, participants can easily enter the competition, with over 5,300 winners expected each week.
Speaking at the media launch attended by the Zambian Business Times – ZBT, emphasized the company’s dedication to producing and distributing a diverse range of beverages that cater to consumers’ preferences.
He highlighted the commitment to offering a variety of drink choices across different categories and in various packages, all while taking a disciplined approach to product innovation and portfolio management.
“As a total beverage company, we are committed to offering people more of the drink choices they want across various categories and in various packages. Ever-evolving consumer tastes and preferences help steer our business strategy and shape the lineup of beverages we bring to market,” Mwangi said.
“We take a disciplined approach to product innovation and portfolio management, ensuring we develop and deliver preferred, great-tasting beverages for all occasions and lifestyles. This includes offering drinks with reduced added sugar and more brands with nutrition and wellness benefits; providing small package options and clear nutrition information on packaging and in our communications; and marketing our drinks responsibly.
“Our portfolio includes the iconic Coca-Cola, Coca-Cola Zero, Fanta, and Sprite; cordials such as Mazoe and Jolly Juice; and Aquasavana Water. Our unwavering commitment to quality and relentless pursuit of innovation drive us to enhance our offerings and continuously create meaningful customer experiences. Our purpose is to refresh Zambia daily and make the country a better place for all with our inclusive culture, reflecting our African Identity.
“Today, we proudly unveil the ‘Wina na Kapendelo ka Coke’ promotion. It embodies our promise to bring exciting opportunities to our consumers, with many winners set to share in the prize pool and enjoy an ice-cold Coca-Cola,” Mwangi said.
Coca–Cola Senior Manager, Frontline Marketing, Zambia & Namibia, Faith Nehanda said The “Wina na Kapendelo ka Coke” promotion embodies the spirit of celebration and winning, with the belief that the campaign will significantly impact Zambians’ lives nationwide.
“We are particularly excited about the ease and convenience of our prize delivery system. Airtime prizes will be sent directly to the recipient’s handset, and cash prizes will be transferred to the winner’s mobile wallet. This ensures our winners can quickly and securely enjoy their rewards, making the process seamless. You will see our winners coming from your communities and enjoying the prizes,” said,
“Our promotion’s ‘Wina na Kapendelo ka Coke’ embodies the spirit of celebration and winning. With over 5,300 winners each week, we believe this campaign will bring joy and significantly impact Zambians’ lives nationwide. Whether it’s paying for school fees, starting a small business, or simply making ends meet, these prizes can make a real difference and bring hope to our communities.”
Meanwhile, PACS Director of Coca-Cola Beverages Zambia, Fronscen Haloba in a speech ready by Coca-Cola Beverages Zambia, Marketing Director, Panji Banda said the “Wina na Kapendelo ka Coke” promotion is a way of giving back to consumers and expressing gratitude for their continued support.
“We are excited to embark on this journey with you, offering many chances to win and a total of K2.5 million in cash prizes. Your enthusiasm and participation are what make campaigns like these possible and successful. As we look forward to starting this promotion on 1 September 2024, I encourage everyone to participate and experience the joy of winning with Coca-Cola.” She said.
With the launch of “Wina na Kapendelo ka Coke,” Coca-Cola Beverages Zambia reaffirmed its promise to bring exciting opportunities to consumers, with many winners set to share in the prize pool and enjoy an ice-cold Coca-Cola.
