As Zambia’s creative sector continues to evolve, questions are being raised about whether artists are providing value commensurate with the fees they charge. The issue has gained prominence amid growing discussions on funding, professionalism, and the commercialization of the arts in Zambia. National Arts Council Chairperson Maureen Lupo Lilanda, in a recent interview with Zambian Business Times (ZBT), emphasized that the responsibility for ensuring value lies not only with audiences and clients, but with the artists themselves. She argued that quality and professionalism are the cornerstones of building trust and commanding higher fees in a competitive market. “Artists must treat...
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