When it comes to sports being a business, creating handsome returns and profits for athletes and Zambian clubs and federations, the sector is one-sided, football being the only sport improving gradually. Lobbying from the government, the corporate world, or individuals; missing tournaments—these are the scenarios that characterize the sports sector, a situation that has stunted the growth of the sport. What are the government and allies doing about it? Speaking in an interview with the Zambian Business Times, National Sports Council of Zambia Chief Executive Officer Sombo Musunsa revealed that the council has been initiating capacity-building workshops in a bid...
This content is only available for active subscribers. Subscribe now to get full access.
