Zambia Breweries, a local unit for global brewing giant, AB InBev has set to spend close to US$300,000 (about K4.5 million) in this year’s Zambia’s greatest and most progressive music festival, – the Mosi Day of Thunder set for May 23, 2020.
The music festival which is now in its fifth year of running will be held at Livingstone Villa Grounds in the country’s tourist capital over the Africa Freedom Day long weekend.
In keeping with Mosi Premium lager’s “We are Zed” theme, the music experience will champion Zambian artists, with this year’s main guest artist Sampa the Great, joining a star-studded local line-up including Slapdee, Macky 2, Jay Rox, Yo Maps, Natasha Chansa and Dope Boys amongst the artists, supported by the country’s leading DJs.
Speaking during the media launch of the Mosi Day of Thunder on March 13, 2020, attended by the Zambian Business Times – ZBT, Zambia Breweries country head of marketing Sibajene Munkombwe disclosed that setting up a music festival is a way of supporting and promoting progressive and trendsetting Zambian music that is breaking new grounds.
“Having more Zambian artistes perform at the country’s biggest music extravaganza is in line with the “We are Zed” campaign launched by Mosi Premium Lager in October last year that celebrates the best of our local talent,” he said.
Sampa the Great – real name Sampa Tembo – is a Zambian songwriter and rapper raised in Botswana and based in Australia and will be joined by guest artist Prince Kaybee from South Africa, bringing the number of guest artists to two, for the first time in the Mosi Day of Thunder history.
“Zambian Breweries and music share one thing: bringing people together and inspiring them to do more. We pride ourselves in seeing people enjoy a good time in a good environment with good music and the best beverages,” Munkombwe added.
At the same event, Zambia Breweries Chief Executive Officer Jose Moran disclosed that the $ 300, 000 set to be invested in this year’s festival covers for the artist’s fees, artist’s accommodation and the set-up of the whole event.
The Mosi Day of Thunder has become one of the highlights of the African musical calendar, making this an annual pilgrimage to Livingstone and bringing an array of local and regional tourists.
