Government is aggressively pushing the Grow Zambia Agenda as a national development blueprint, yet experts say its message has become so diluted that the average citizen remains unclear on what exactly is being grown. Speaking in an interview with Zambian Business Times-ZBT, economic expert, Salwindi Notulu stated that the majority of Zambians cannot clearly explain what the agenda means because its message is being driven from the top rather than built around citizens’ understanding and participation. Notulu said the problem begins with a top-down communication approach, where the original message risks losing meaning as it moves through ministers, Permanent Secretaries,...
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