Despite having a wide range of sports disciplines, only football has been at the helm of attracting both huge crowds and revenue. This is unlike countries like South Africa, where sports like rugby, cricket, and basketball attract decent income for the parties involved. Zambia Institute of Sport (ZIS) Country Director Dr. Francis Mwaanga observed that the culture favors football, mainly because of its worldwide appeal. “We have a little bit of athletics, swimming, and basketball, but currently only football attracts better revenue,” Dr. Mwaanga bemoaned. According to multiple reports, football in the recent past has received a host of corporates...
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