Topstar Zambia has partnered with talented local producer Owas Mwape production with a call to uplift local content production in the industry.This was after Topstar sponsored Owas Mwape’s launch event of his latest movie at the red carpet screening which took place at Lusaka’s Arcades Shopping Mall.
Topstar Vice President Cliff Sichone told the Zambian Business Times – ZBT in an interview that what is of significance to the company is to ensure it supports local production of television content which appeals to the bulk of its subscribers on both Digital Terrestrial Transmission – DTT and Direct to Home – DTH platforms.
He said Topstar is committed to ensuring it supports local TV stations and that the support is not only about carrying them on the platform but also provide its viewers with quality content.
“It is important to have internal content but we believe it’s extremely important to have local content being shown on the screens as you know digital migration should not only be about showcasing content from other countries but it should about uplifting local producers and ensuring that the content reaches the right target who are the Zambian viewers,” he said.
The company has however pledged to continue working with local producers and give support where necessary in order to grow the industry. Sichone has since appealed to local producers to put in the best efforts into their works and look forward to creating a rapport with Topstar as it is ready to help in improving local content.
Topstar has been in operation in the country for over 2 years now and in the years that the company has been in operation, it has formed a joint venture with the Zambia National Broadcasting Corporation – ZNBC and Start Times China. The company is to date carrying over 25 local channels on the platform.
