Scrolling through social media has become part of everyday life for many Zambians. From comedy skits and fashion tips to cooking videos and motivational content, thousands of creators are using digital platforms to entertain, educate and earn a living. But as the industry continues to grow, so does concern over the kind of content dominating people’s screens. Speaking in an exclusive interview with Zambian Business Times-ZBT, content creator Bridget Zulu said Zambia’s content creation industry has huge potential to become a serious career, but only if creators receive the right support and audiences begin rewarding content that adds value. Zulu...
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