With the global film industry projected to generate US$32.8 billion in box office revenue in 2025, Zambia’s filmmakers are urging the government and private sector to strengthen distribution channels and provide greater financial support, positioning the country to claim a share of this lucrative international market. Abel Silungwe, General Secretary of the National Association of Media Arts (NAMA), emphasized that Zambia’s film sector could only begin to rival regional powerhouses like South Africa if persistent challenges around distribution and funding are urgently addressed. Speaking to the Zambian Business Times – ZBT, Silungwe acknowledged the quality and creativity already present in...
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