Hibiscus is delivering stronger profit margins than maize or soya for small-scale farmers, yet Zambia’s commercial market remains small and fragmented due to limited processing and export channels. Speaking in an interview with Zambian Business Times, a hibiscus grower who spoke from anonymity said the local hibiscus market is still emerging, with demand driven by small processors making teas and juices, a few exporters aggregating for regional markets, and direct consumers buying at markets and online. “Last year was tough; too many small growers harvested at once, and middlemen dropped the price. This year we’re more organized, so prices have...
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