Absa Bank Zambia Plc has appointed senior marketing executive Maxwell Ng’ambi as Assistant Vice President for Brand and Retail Support, reinforcing its focus on strengthening customer experience, brand positioning, and retail execution.
Ng’ambi confirmed the move through an update to his LinkedIn profile, seen by Zambian Business Times-ZBT, marking his transition from the telecommunications sector into banking.
Ng’ambi brings extensive experience from the telecoms industry, where he has been central to digital transformation initiatives. He previously served as Head of Brand and Communications at both Airtel Zambia and MTN Zambia.
In these roles, he led brand strategy, communications, and consumer engagement programmes in a highly competitive and fast-evolving market. He was instrumental in the rollout and positioning of key digital and connectivity products, including the MyAirtel App, 5G services, eSIM, VoLTE, and Tonse data bundles.
Ng’ambi is also the recipient of the 2023 Augustine Seyuba Marketing Personality of the Year Award, recognising his contribution to Zambia’s marketing and communications landscape.
Earlier in his career, he held regional roles outside Zambia within the Standard Bank Group and SABMiller, gaining exposure across financial services and FMCG operations in broader African markets.
This cross-industry and regional experience is expected to bring additional depth to his new mandate at Absa Zambia
