Our Vision
Our vision is to provide financial enlightenment to our audience and readers.
Our Mission
Our mission is to provide a platform for sharing financial and business knowledge which breaks down the linkage of Global events to the African region, down to the Zambian local context and where applicable, vice-versa. To explore how global and local events impact the common man, the national & the regional economy at large. This in turn will facilitate financially informed & sound decision making by our audience.
Our responsibilities
Our responsibility as a news media to inform the public accurately, in the process serving the majority public interest. Below are our core responsibilities:
Be Independent
We will operate free from political or commercial influence to maintain credibility and trust. We will report facts truthfully and do our very best to verify information before publishing.
Hold power to account
We will hold government, big businesses, and powerful individuals accountable by investigating wrongdoing and exposing corruption.
Financial journalism
We will focus on reporting, analyzing, and explaining economic, business, and financial matters to the public, helping our audience to understand how money, markets, and policies affect their lives and decisions.
Educate the public
We will help our audience to understand complex issues with a business and financial lens. Our content pillars will include companies, markets, mining, agri-business, real estate, technology, lifestyle and sport.
Promote public debate
We will provide a platform for discussion, encouraging diverse opinions and healthy democratic dialogue. We will cover multiple sides of a story, giving our audience a well-rounded understanding. We will call for accountability, transparency and merit based decisioning which are key areas of democratic development.