Prudential Zambia, revealed the company’s new brand campaign which is purposed to position Prudential as the face of life and health insurance in Zambia, through a brand and marketing campaign called, ‘WE DO.’
At an event that Prudential Zambia held yesterday in Lusaka, Chief Executive Officer, Kachiza Kwenda said that at the core of what WE DO is people “We are committed to making a positive impact on our customers, our employees, and our communities by delivering the best financial protection and health solutions to people so they can get the most out of life”, he said.
He said that the campaign espouses the organization’s commitment to a positive, innovative, and action-oriented attitude. Through this campaign, Prudential aims to reinforce its embodiment of Optimism not being afraid for the future, looking at the challenges ahead and saying, “here I come!” and Innovation it’s not just about creating new things for the sake of creating, it is about meaningful creations enabling people to live better and get the most out of life, he added.
At the same event, attended by the Zambian business times-ZBT, Kwenda alluded that the commitment of helping people get the most out of life has provided the company with direction since it was launched it in 2020.
“Coupled with this forever promise is another dimension that needs to be reflected in our brand story that’s our ability to deliver. Deliver better service and innovation to support the long-term goals of our customers.” he said.
He further added that the company recognizes its mandate to make healthcare affordable and accessible, to protect people’s wealth, to grow their assets, and to empower the emetics customers to save for their goals.
And CEO for Prudential Pensions Management Zambia, Kanyifwa Nyirongo said that the company actively aspire to be the number 1 investment and financial services brand in Zambia by providing the best experience at every stage of the customer journey. With the aim to be a partner of choice to its distributors, government & community partners by starting, sustaining and growing relationships with distributors and driving community projects that impact lives.
While Emmanuel Mokobi, Regional CEO Prudential East and Central Africa who was also in attendance said that its African growth story is an ever evolving and dynamic one, it is made possible by the immense opportunities this region provides a rising middle class, a youthful working age population that is fast becoming urbanized. WE DO financial solutions that will enable them to protect their health and wealth.
